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Beauty collection includes primers, cleansers, setting mist, lip serums and more.
June 19, 2024
By: Melissa Meisel
King Features Syndicate, a unit of Hearst, revealed a new partnership with Rude Cosmetics to release an exclusive Olive Oyl beauty collection.
This new line of “makeup meets self-care” products are now available on rudecosmetics.com and at select Kroger and other retail locations across the United States.
The vegan, cruelty-free collection includes a range of products that merge skincare and makeup, offering users a unique beauty experience.
The collection includes several skincare-focused products spanning from the Moisturizing Grip Primer, enriched with hyaluronic acid and niacinamide; to an Instant Moisture Multi-Balm Stick infused with jojoba seed oil, shea butter and vitamin E.
In addition to the skincare offerings, the collection features makeup products that enhance natural beauty. The Gloss Stick Serum transforms lips with its hyaluronic acid-infused formula. The Tinted Multi-Balm Stick is suitable for cheeks and lips.
“We are excited to bring Olive Oyl’s spirit of confidence and individuality to Rude Cosmetics’ new collection,” said Carla Silva, Senior Vice President/General Manager and Global Head of Licensing for King Features. “This collaboration is a perfect blend of fun and function, allowing fans to embrace their unique beauty with products they can feel good about using.”
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